Herb Tarlek

Herb Tarlek (Frank Bonner) is the boorish, tasteless, and vain sales manager at WKRP, who is sometimes referred to as "Little Guy" to Mr. Carlson's "Big Guy". He often wears loud plaid suits, with his belt matching his white shoes. He is unable to land the big accounts, but is effective in selling air time for products such as "Red Wigglers – the Cadillac of worms!" Although a married man with children, he persistently pursues Jennifer, who has absolutely no interest in him. While Herb is portrayed as buffoonish most of the time, he occasionally shows a sympathetic side. One of Herb's catch phrases is "no problemo", another is "okay fine". Herb is based on radio executive Clarke Brown. Bert Parks appears in one episode as Tarlek's father, Herb Sr. The elder Tarlek is very much like his son.