Head of Kervancioglu family, a well known name in Istanbul high society, young Omer lives with his sister, Ayse, her husband and daughter, his step mother Muzzeyen, his step cousin, Alev in a big house in the suburbs of Istanbul. He also heads Kervancioglu Holding a big business firm. He is serious and unforgiving. He demands order and high quality service. He works hard. He loves his family and will go to no end to provide for their happiness. His mother left them when they were children and his father has died. He is known to be a workaholic and shows no interest in romance as his sister would like him to. He is a determined man that will not let any problem get in his way.