End of Amateurism

College athletics have seen explosive revenue growth in the last decade, fueled by media contracts and corporate sponsors. In order to enter this system, the NCAA requires players to forego profits, and instead offers them scholarships and access to state-of-the-art facilities. But with college sports now a multi-billion-dollar industry, the question being asked in federal court remains whether that compensation is enough. Gianna Toboni travels the U.S. college sports landscape, meeting athletic directors, coaches, sports marketers and the players themselves to see the role money plays in amateur athletics today.