Public Relations

In the Season 4 opener, Don's reluctance to talk about himself jettisons a prestigious trade-paper interview that the company was hoping would be a boon to business. Meanwhile, the "wholesome" manufacturer of two-piece swimsuits wants to hire the firm but doesn't want a sexy ad campaign; Pete and Peggy stage a stunt in an effort to secure more money from a meat-company client; and Roger plays Cupid for Don.


By MichaelDeBoey on Oct 29, 2015

"Who is Don Draper?" a reporter from Advertising Age asks Don over lunch. Don evades the question; Midwesterners don't like talking about themselves, he maintains. He does, however, explain the movielike scenario behind his acclaimed Glo-Coat Floor Wax commercial.Pete arranges a meeting for Roger and Don with two executives from Jantzen swimwear, a potential client. Bikinis are grabbing market share from the company's two-piece suits. They want to compete, says one executive, but "without playin…

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