The Strategy

Peggy does research for a pitch; Pete is invited to join an exclusive club; Joan seeks time spent with a friend.


By MichaelDeBoey on Oct 29, 2015

Peggy and Mathis pay a mother to answer questions for their Burger Chef research.On a flight to New York, Pete declines Bonnie's request to meet his daughter, Tammy, to avoid confusing her. Bonnie says Tammy is "more confused that her parents aren't actually divorced."Joan leaves for work as her mother, Gail, eats breakfast with Kevin.At SC&P, Pete requests Don's presence at the Burger Chef meeting. Peggy explains her strategy, which "absolves the mom" from guilt over not cooking dinner. Pet…

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