Taiwan Television Enterprise, Ltd. (Chinese: 台灣電視公司; pinyin: Táiwān Diànshì Gōngsī; Pe̍h-ōe-jī: Tâi-ôan-tiān-sī-kong-si), commonly known as TTV, is the first television broadcast station in Taiwan. It was established on April 28, 1962 and started formally broadcasting later that year on Double Ten Day, the Republic of China's national holiday.
TTV was formerly called Taiwan Radio (TR) in 1962, then TRA in 1967 and Taiwan Night Television (TNT) in 1969, whenTaiwan Day Television (TDT) (now CTV) was launched.
TTV building in Taipei City
The station became home to many trailblazing and innovative shows at the time. Recently, the station enjoyed a resurgence in viewership when it inked a major contract with Sanlih E-Television to promote and air the latter's shows. TTV's pop idol dramas consistently rated high, although it sometimes went down or up depending on the storyline and the stars' appeal on these dramas.
Under current media reform laws, TTV is being tapped for full privatization. However the divestment of government shares in the station is being put on hold and placed under investigation at the moment due to irregularities in its transaction.
Since 1962, TTV began some of the milestones that changed the landscape of TTV presenting the very first Taiwanese-language TV serial as well as the first Mandarin drama anthology series. TTV presented the first costume drama serial "Zheng Chengong" (1963) starring Tsao Chien (Cao Jian) as the title role. On September 7, 1969 TTV is the first TV network broadcast in color and gave its chance to air the Apollo XI Landing (known as "Man on the Moon").