The "San Francisco Bowl" also known by it's new sponsor as the Foster Farms Bowl is a post-season college football bowl game certified by the NCAA that has been played annually since 2002. The game is currently sponsored by the Foster Farms poultry company. It was previously known as the Fight Hunger Bowl in 2013, the Kraft Fight Hunger Bowl from 2010 to 2012 due to its sponsorship by Kraft Foods, as the Emerald Bowl from 2004 to 2009, and as the Diamond Walnut San Francisco Bowl from 2002 to 2003, in recognition of the corporate title sponsor, Diamond Foods. From 2002 to 2013, the annual game was played at 40,800-seat AT&T Park, home of the San Francisco Giants, in San Francisco, California. Starting in 2014, it has been played at Levi's Stadium, home of the San Francisco 49ers, in Santa Clara, California.
In 2010, Kraft Foods became the sponsor of the bowl and announced the new name, which the corporation launched as part of a broader hunger relief program. According to Sports Illustrated, the executive director of the bowl, Gary Cavalli, was paid a $377,475 salary in 2009. Mondelēz International continued to support the game and the program related with Feeding America in 2013. As of August 2014, the bowl's official website listed the game's name as the San Francisco Bowl once again. However, on November 11, 2014, it was announced that the San Francisco Bowl Game Association had reached a multi-year naming rights deal with Northern California-based poultry company Foster Farms, giving the bowl its current name.