"The Cube" is a triple BAFTA Award–winning British game show which first aired on ITV on 22 August 2009. Presented by Phillip Schofield, it offers contestants the chance to win a top prize of £250,000 by completing challenges from within a 4m × 4m × 4m Perspex cube. The show is based on the idea that even straightforward tasks become extremely challenging when confined and put under pressure in front of a large live studio audience. Once inside, contestants can feel both claustrophobic and disorientated. Using "state-of-the-art filming techniques", the show aims to demonstrate the intense anxiety which contestants undergo as they progress through each task. Colin McFarlane provides the disembodied voice of The Cube, who explains the rules of the games.