Season 1
Episode: 1x01 | Airdate: Feb 11, 2017 (15 min)
A search for the next megastar vlogger finds an unlikely victor in struggling comedian, Liam, who must undertake a series of challenges in order to win a £10,000 prize. First up, he has to create a 'welcome' video for his channel.
Episode: 1x02 | Airdate: Feb 18, 2017 (15 min)
This week Liam enters the world of fashion and beauty vlogging. To teach Liam about doing promo videos, Millipede and fellow beauty vlogger, Chloe Sass, give him a makeover (and a very bad rash).
Episode: 1x03 | Airdate: Feb 25, 2017 (15 min)
For his third challenge Liam has to create a viral music video. Charlie South introduces him to international grime star, 'Bombzy'. And Liam's unusual music tastes cause some strange behaviour from Millipede.
Episode: 1x04 | Airdate: Mar 4, 2017 (15 min)
This week Liam has to create a fitness vlog. For inspiration, he meets kale-obsessed vlogger, Polly Sprong, aka 'The Hectic Yoga'. And he goes for a gym session with self-titled 'alpha vlogger', Johnny Jackson.
Episode: 1x05 | Airdate: Mar 11, 2017 (15 min)
For his fifth challenge Liam has to become a brand ambassador for a tech company. But he gets distracted when he meets the woman he fancies, Japanese vlogger Nozomi, and a new dating app throws up a surprise...
Episode: 1x06 | Airdate: Mar 18, 2017 (15 min)
In the week of his final challenge, Liam is depressed. And so is Millipede. But could his final challenge - to make a prank video - provide an opportunity to turn things around for both of them?
Season 2
Episode: 2x01 | Airdate: Sep 25, 2018
Liam finds out about 'The Likeys', a new award ceremony designed to promote positivity in the vlogosphere.
Episode: 2x02 | Airdate: Sep 25, 2018
Liam explores the 'Social Change' category of The Likeys and meets Dina Discourse, a PHD student and political vlogger with a growing profile. Liam meets her to find out why she's such a strong critic of the controversial DumpGhost as well as hearing her thoughts on capitalism, identity and what it's like to be woman with opinions online.
Episode: 2x03 | Airdate: Sep 25, 2018
Liam considers whether the commercially-driven, algorithm led nature of clickbait culture might actually be in some way bad for us as he considers the new extremes vloggers will go to get attention.
Episode: 2x04 | Airdate: Sep 25, 2018
Liam catches up with Millipede who is trying to woo a new, younger demographic by writing a children's story.
Episode: 2x05 | Airdate: Sep 25, 2018
Liam catches up with an old adversary from Series 1, lifestyle and nutrition guru, Polly Sprong.
Episode: 2x06 | Airdate: Sep 25, 2018
Liam Williams goes to the ceremony of 'The Likeys', the awards celebrating positivity in the vlogging world.
Season 3
Episode: 3x01 | Airdate: Jan 24, 2021
Struggling documentarian Liam Williams returns to online talent agent James Wirm (Tim Key) to find out what it takes to become an influencer. This episode, he explores the world of travel influencers and must create a social-media-friendly holiday experience.
Episode: 3x02 | Airdate: Jan 24, 2021
Liam tries to make sense of influencers by visiting mega-vlogger Millipede (Emma Sidi) who's named to appear in a West End musical, despite not being able to sing. Liam also attempts to save a struggling art gallery by trying to appeal to a younger audience.
Episode: 3x03 | Airdate: Jan 24, 2021
Liam sees first-hand how sports are coping during the pandemic by following the build-up to a YouTuber fight taking place behind closed-doors and streamed live to an audience of millions.
Episode: 3x04 | Airdate: Jan 24, 2021
Liam Williams must help a café appeal to younger diners, so visits food photographer Declan for a tutorial on how to take better pictures of meals, and a restaurant that's a favourite among Instagrammers for inspiration.
Episode: 3x05 | Airdate: Jan 24, 2021
Liam must go viral with a vlog he makes from home, but without much of an audience and unable to identify his appeal, he visits several influencers who've carved out niche audiences in an attempt to unlock his own.
Episode: 3x06 | Airdate: Jan 24, 2021
Liam must use his new-found status as a micro-influencer to become the face of an ethical campaign, but ends up fronting an advert for an oil company. Meanwhile his vlogger pal Charlie South (Jon Pointing) is being ‘un-cancelled'.