Welcome to Betseyville

In the series premiere, fashion designer Betsey Johnson takes a stab at reviving her career by teaming up with Steve Madden, who has bought her corporation. Although she won't be running the business side of things, Betsey will still be the creative director for her brand. However, not having full control is completely new territorial for the fashion visionary. Meanwhile, Betsey's daughter Lulu is tired of living in her mother's shadow and begins work on her own clothing line with her best friend Allison.