Buy It Now

Buy It Now is a new series where both seasoned and budding entrepreneurs with innovative products try to win a place in the bespoke Buy It Now store featured on both Amazon.com and within the Prime app. But first, they have to convince a live studio audience of 100 everyday customers as well as a panel of esteemed experts to fall in love with their products. The show features an immersive and interactive viewing experience, where customers will be able to shop the products featured on the show directly from their devices as they watch. At the end of each episode, the panel of experts must decide which entrepreneur to grant a cash prize based on their pitch, ingenuity, and creativity.