The East–West Shrine Game is an annual postseason college football all-star game played each January since 1925. The game is sponsored by the fraternal groupNobles of the Mystic Shrine, and the net proceeds are earmarked to some of the Shrine's charitable works, most notably the Shriners Hospitals for Children. The game's slogan is "Strong Legs Run That Weak Legs May Walk". The game matches teams of players who attended college in the Eastern United States against those schooled in the Western United States. The game and the practice sessions leading up to it attract dozens of scouts from professional teams. Since 1985, Canadian players playing in Canadian university football have also been invited (even though the CIS and NCAA play by different football codes). As such, this is the only bowl game in either the Canadian or American college football schedules to include players from both Canadian and American universities.