A World-Class Clothing Brand, Made in Japan

Despite their superior workmanship, recent years have seen Japan's apparel factories losing work to lower-cost ones abroad. Entrepreneur Toshio Yamada has teamed up with those factories to create a new, Japan-based clothing brand. Yamada's innovations include selling directly to consumers online and funneling profits back into factories, allowing them to experiment with new techniques. Yamada's goal is to push Japanese factories to the forefront and create a clothing brand recognized worldwide.