The Coolest of the Cool

Cool Japan is going into its 10th year. In its first episode today, the "Coolest of the Cool" will be chosen from among all the best of cools of the previous year which will once again be reviewed here under the categories of "technology", "food" and "tradition". The program will also highlight all scenes where cultural gaps between Japan and other countries stood out. Also, video letters from our previous foreign guests will introduce their favorite Japanese items they took back home with them. It's a year-end roundup you can't miss it!