NYC Bagel Deli

A master bagel maker has built a big following in Chicago. But even as he dreams of expanding beyond the windy city his business is growing stale. His branding is uninspired, his product mix is all over the place, and while he and his wife have overcome great challenges together, he struggles with giving her a say in the company. If I can't push him to rise to the occasion this would-be mogul isn't going anywhere.

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