Three incoming freshmen on the Blue Mountain State University football team try to adapt to a new world of college life full of football, girls, and hazing. All of the freshmen must engage in questionable hazing rituals. Sammy feels left out so he tries to become the mascot. While Alex and Craig deal with Thad's hazing rituals, Sammy opts for a darker approach: blackmailing the current BMS mascot so that he can steal the job from him without having to earn it. Sammy becomes successful in his blackmail and becomes the new mascot.