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'The Apprentice' 2024 candidates - Meet the hopefuls vying for Lord Sugar's investment in series 18

The Apprentice is back, fronted by business tycoon Lord Sugar alongside his trusted advisors Baroness Karren Brady and Tim Campbell MBE.

The series returns with 18 candidates and brand-new tasks, where we’ll see the hopeful business candidates battle it out for the opportunity of a lifetime for Lord Sugar’s £250,000 investment and mentorship.

Series 18 kicks off in style as candidates head straight to the Scottish Highlands, tasked with a corporate hospitality challenge where we’ll see the men’s and women’s teams compete to put on high end away days for corporate clients in the hope of impressing Lord Sugar.

Those who make it through the first boardroom will face a host of equally challenging tasks over the series – from a virtual escape room through to creating children’s cereal. There will also be a hop over the channel to Jersey for the classic discount buying task, and further afield to Budapest for a tourism challenge. And of course, The Apprentice wouldn’t be The Apprentice without the ever-popular TV shopping channel task.

Watch The Apprentice on BBC One and BBC iPlayer from Thursday 1 February at 9pm

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