Arunabh Kumar (also known as the Qtiyapa Guy) is an alumnus of IIT Kharagpur and is the person who conceptualized and launched The Viral Fever, a popular online entertainment network that satirizes Indian politics, movies, lifestyle, social system and concepts etc. Some of his ideas and pitches were rejected by MTV for some time after which he launched TVF. By June 2013, the contents created by The Viral Fever Media Labs hit over 10 million views. In February 2015, it became the first YouTube online network to attract one million subscribers on the basis of original content within the shortest time. Arunabh Kumar is the incumbent CEO (Chief Experiment Officer) of The Viral Fever Media Labs. The Viral Fever (TVF) was launched in 2010 and by June, 2013, TVF videos reached 10 million viewership with over 1 million+ subscribers on YouTube channel. According to Arunabh Kumar, the main objective behind the launch of TVF was to provide to the younger generation with something that they can connect to.