Chairman Yu is a tycoon who owns multiple hotel chains. He decides to hand his business down to his impulsive younger daughter, Hee Jung, who studied hotel management in Switzerland. His older daughter, Soo Jung, is a concert pianist.
Hee Jung learns the business by starting at the bottom in the P.R. Department. She has a deep emotional scar from an incident where her first boyfriend was killed trying to save her life.
To expand his business, Chairman Yu decides to build a resort town next to a casino in Sabuk, a deserted minetown in Kangwon Province. In the process, Chairman Yu's right-hand man is confronted by a local hoodlum who wants to preserve his hometown the way it is. Jae Min's uncanny resemblance to Hee Jung's dead boyfriend gets her involved in the business such that she has to go against her father in order to help Jae Min