The "Liberty Bowl" is an annual U.S. American college football bowl game played in late December or early January since 1959. Since 1965, the game has been held atLiberty Bowl Memorial Stadium in Memphis, Tennessee. For its first five years, it was played in Philadelphia. Since 2004, the game has been sponsored by Memphis-based auto parts retailer AutoZone. Because of the scheduling of the bowl game near the end of the calendar year, no game was played during calendar years 2008 or 2015; and, two games were played in calendar year 2010.