Main Characters Alan Sugar 4 main appearances Margaret Mountford 4 main appearances Nick Hewer 4 main appearances Narrator 4 main appearances
Recurring Guest Characters Danny Baker 2 guest appearances Alastair Campbell 2 guest appearances Timothy Campbell 2 guest appearances Ross Kemp 2 guest appearances Piers Morgan 2 guest appearances Karren Brady 2 guest appearances Jo Brand 2 guest appearances Cheryl Cole 2 guest appearances Maureen Lipman 2 guest appearances Trinny Woodall 2 guest appearances Jack Dee 2 guest appearances Gerald Ratner 2 guest appearances Jonathan Ross 2 guest appearances Gok Wan 2 guest appearances Michelle Mone 2 guest appearances Patsy Palmer 2 guest appearances Fiona Phillips 2 guest appearances Carol Vorderman 2 guest appearances Ruby Wax 2 guest appearances Rupert Everett 1 guest appearances ⇤ « 1 2 » ⇥