Main Characters Alan Sugar 2 main appearances Nick Hewer 2 main appearances Narrator 2 main appearances Margaret Mountford 2 main appearances
Recurring Guest Characters Kirstie Allsopp 2 guest appearances Clare Balding 2 guest appearances Jacqueline Gold 2 guest appearances Louise Redknapp 2 guest appearances Lisa Snowdon 2 guest appearances Nick Hancock 2 guest appearances Hardeep Singh Kohli 2 guest appearances Kelvin Mackenzie 2 guest appearances Lembit Öpik 2 guest appearances Phil Tufnell 2 guest appearances