Main Characters Alan Sugar 249 main appearances Narrator 225 main appearances Board Member 177 main appearances Board Member 143 main appearances Board Member 72 main appearances Board Member 71 main appearances Board Member 35 main appearances
Recurring Guest Characters Yasmina Siadatan 15 guest appearances Kate Walsh 15 guest appearances Lee McQueen 15 guest appearances Claire Young 15 guest appearances Alex Wotherspoon 15 guest appearances Helene Speight 15 guest appearances Leah Totton 14 guest appearances Luisa Zissman 14 guest appearances Nick Holzherr 14 guest appearances Tom Gearing 14 guest appearances Jade Nash 14 guest appearances Tom Pellereau 14 guest appearances Helen Milligan 14 guest appearances Jim Eastwood 14 guest appearances Stella English 14 guest appearances Chris Bates 14 guest appearances Simon Ambrose 14 guest appearances Kristina Grimes 14 guest appearances Susan Ma 14 guest appearances Ricky Martin 14 guest appearances ⇤ « 1 2 3 4 5 6 7 8 9 10 » ⇥