Buy It Now

Buy It Now invites individual sellers to showcase their product to an audience of potential customers. Pitching anything from toys to clothes to gadgets, each seller has only 90 seconds to get the customers interested – and retain them when they reveal the price of their product – as the customers will be parting with their personal money for the product.

This audience are in effect a market research group for a handful of professional buyers for large, well-known retail organisations who are watching the seller and the customers. If the seller makes a sale to the audience they get the opportunity to do business with the retailers, if not they are spun off the revolving stage, making way for the next seller.

Show Info

Network: United Kingdom Channel 4 (2018 - now)
Schedule: Weekdays at 17:30 (30 min)
Status: Running
Show Type: Reality
Episodes ordered: 30 episodes

Official site:

(waiting for more votes)

Previous Episode

Episode 30

Episode 1x30; May 25, 2018

Lucy from West Lothian has brought her son Charlie to perfectly demonstrate her new invention; Daniel has made the trip from Austria with his nifty safety gadget; friends Simon and David have a simple solution to a hefty problem.

Previous Episodes

Episode NameAirdateTrailer
1x30: Episode 30May 25, 2018
1x29: Episode 29May 24, 2018
1x28: Episode 28May 23, 2018
View full episode list »