Buy It Now

Buy It Now invites individual sellers to showcase their product to an audience of potential customers. Pitching anything from toys to clothes to gadgets, each seller has only 90 seconds to get the customers interested – and retain them when they reveal the price of their product – as the customers will be parting with their personal money for the product.

This audience are in effect a market research group for a handful of professional buyers for large, well-known retail organisations who are watching the seller and the customers. If the seller makes a sale to the audience they get the opportunity to do business with the retailers, if not they are spun off the revolving stage, making way for the next seller.

Show Info

Airs on: United Kingdom Channel 4 (2018 - now)
Schedule: Weekdays at 17:30 (30 min)
Status: Running
Show Type: Reality
Episodes ordered: 30 episodes

Official site:

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Next Episode

Episode 9

Episode 1x09; Apr 26, 2018

On this episode, is it ever possible to lose weight while simply sitting on the sofa? Dr Louis from Dublin thinks so. Plus Valdis an inventor from Sheffield who struggles to explain what his product actually is; and Mike - a pilot from Derbyshire - d

Previous Episodes

Episode NameAirdateTrailer
1x08: Episode 8Apr 25, 2018
1x07: Episode 7Apr 24, 2018
1x06: Episode 6Apr 23, 2018
View full episode list »