The Legends Football League (LFL) is a women's 7-on-7 tackle American football league, with games played in the spring and summer at NBA, NFL, NHL and MLS arenas and stadiums. The league was founded in 2009 as the Lingerie Football League and was rebranded as the Legends Football League in 2013. The league's founder and chairman is Mitchell S. Mortaza, and the league's administrative offices are located in Los Angeles, California. The concept of the LFL originated from an alternative Super Bowl halftime television special called the Lingerie Bowl, a pay-per-view event broadcast opposite the Super Bowl halftime show. The first three Lingerie Bowls were held annually from 2004 to 2006 and were billed as Lingerie Bowls I, II, and III. From 2007 to 2009, the next three planned Lingerie Bowls (billed as Lingerie Bowls IV, V, and VI) were all cancelled for various reasons. In 2009, LFL chairman Mitch Mortaza expanded the concept from a single annual exhibition game to a ten-team lingerie football league.