Season 1 ITV1 , 2010 Season 2 ITV1 , 2011 Season 3 ITV1 , 2012 Season 4 ITVBe , 2014 - 2016 Season 5 ITVBe , 2015 - 2016 Season 6 ITVBe , 2016 Season 7 ITVBe , 2017 Season 8 ITVBe , 2018 Season 9 ITVBe , 2018 - 2019 Season 10 ITVBe , 2020 Season 11 ITVBe , 2021 - 2022 Season 12 ITVBe , 2022 - 2023