"Stupid, Stupid Man" focuses on the lives of the four men on the editorial team of a mens magazine and the women that work with them. Carl Van Dyke, is the Editor whose roots and aspirations lie with real news journalism. Nick Driscoll, is the Features Writer who is smart and very charming, but lazy. Dave Muir, is the self-doubting Advice columnist. Tina Carmody is the smart and sexy Personal Assistant, who understands the paradoxical world of men's magazines, is an astute judge of character with a disarming ability to speak her mind. Ross Hampton is the shy, aspirational Copy Boy, who still lives with his mum. Anne Cassidy is the stylish and successful Publisher who knows more about men she works with than they know about themselves.