Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them.
Show Info
Network: BBC Three
(2011 -
2011)
Schedule: Tuesdays at 21:00
(60 min)
Status: Ended
Show Type:
Documentary
Episodes ordered: 3 episodes
Official site: www.bbc.co.uk
(waiting for more votes)
Previous Episode
Food
Episode 1x03; May 31, 2011
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how th…
Previous Episodes
Episode Name | Airdate | Trailer |
---|---|---|
1x03: Food | May 31, 2011 | |
1x02: Fashion | May 24, 2011 | |
1x01: Technology | May 17, 2011 |