Ned Grossberg is a recurring villain on the series, played by former Saturday Night Live cast member Charles Rocket.
In the pilot episode, Grossberg is the chairman of Network 23, a major city television station with the highest-rated investigative-news show in town, hosted by Edison Carter. In the Max Headroom world, real-time ratings equal advertising dollars, and advertisements have replaced stocks as the measure of corporate worth.
Grossberg, with his secret prodigy Bryce Lynch, develops a high-speed advertising delivery method known as Blipverts, which condenses full advertisements into a few seconds. When Carter discovers that Blipverts are killing people, Grossberg orders Lynch to prevent Carter from getting out of the building. Knocked unconscious, Carter's memories are extracted into a computer by Lynch in order to determine whether Carter uncovered Grossberg's knowledge of the danger of Blipverts. The resulting computer file of the memory-extraction process becomes Max Headroom, making Grossberg directly responsible for the creation of the character. In the end, Grossberg is publicly exposed as responsible for the Blipverts scandal, and is removed as chairman of Network 23.
A few episodes later, in "Grossberg's Return", Grossberg reappears as a board member of Network 66. Again, he invents a dubious advertising medium and convinces the chairman of the network to adopt it. When the advertising method is shown to be a complete fraud, the resulting public reaction against the network leads to the chairman being removed, and Grossberg manages to assume the chairmanship.
When under stress, Grossberg exhibits a tic of slightly stretching his neck in his suit's collar, first seen in episode 1 when he confronts Lynch in his lab regarding Max retaining Carter's memory about the blipverts.
In the UK telefilm Max Headroom: 20 Minutes Into the Future upon which the American series was based, the character was called Grossman and was played by Nickolas Grace. Rocket portrayed Grossberg as an American yuppie with a characteristic facial and neck-stretching twitch.
