Lunch in a rural town

Many Tokyo-based IT firms are putting up satellite offices in Kamiyama Town, Tokushima Prefecture. The influx of workers from big cities like Tokyo is rapidly changing lunch in the small town. Fishermen use the traditional Okinawan fishing technique to catch Gurukun, the locally popular fish. For lunch, they eat manly rice balls on their boat. And their side dish is -of course- fresh fish!