Reinventing the Motor City

Fashion designer Joe Faris moved back to Detroit from New York City to start a garment company. His line of jeans, Motor City Denim, are designed and constructed in a retrofitted factory - TDIC - that has made protective covers for robots for the automotive industry for more than 30 years. Joe's new denim designs incorporate seatbelts, rivets and other car inspired elements found around the factory. Five-time Grammy nominated rocker and Detroit native, Kid Rock created his own beer label, Badass Beer, to create jobs and give back to the city he loves. John Bradburn is an environmental engineer at General Motors, whose family has worked in the automotive industry for multiple generations. The Bradburn's have adapted to changing times and a shifting economy. F.I.R.S.T Robotics is an afterschool program created by American inventor Dean Kamen for high school students to pique their interest in robotics. A local Detroit high school, Finney High, is a prime candidate to introduce underprivileged students to the world of engineering. Meet 18 year-old-senior, Jacob Durrah, who has acquired a newfound interest in robotics and engineering through this groundbreaking program.