A Career Built on Passion and Connections: Daisuke Honda, Department Store Buyer

At Japan's department stores, no event is more popular than the Hokkaido Prefecture products fair. And the charismatic man behind the scenes is Daisuke Honda. As the industry's only Hokkaido-based buyer, he taps into his extensive network of contacts to discover food and ingredients that surprise and delight customers all over the country. What's more, he teams up with chefs and other food experts to turn those ingredients into original products, from sweets to sushi bowls. For the last few years Hokkaido's catches of winter salmon and crab have been declining. We follow Honda as he attempts to use a certain fish to create a new hit item for the fair.