Ketchup Kings

It's one of the most recognizable brands on the planet! Yet Heinz's meteoric rise is full of surprises. Like their famous "57" varieties have nothing to do with the number of ingredients. The founder was once in debt and arrested because he couldn't pay his bills. He also once sunk a ship of his competitor's bottles in the Allegheny River in Pittsburgh! Heinz went gangbusters after WWII with aggressive ad campaigns that crushed their rivals... only to be outsold by salsa in the 1990s. How did they survive it all? Find out as we pour it on thick in the fast history of Heinz!