Showa Nostalgia

The "Showa era" was the period of Japanese history between 1926 and 1989. The 60s, 70s and 80s are fondly remembered in Japan as a time when many were feeling the positive effects of a booming economy. That nostalgia has been growing in recent years, even among those who didn't experience the Showa era first-hand. Our guest, Professor Kono Kohei of Ibaraki University, introduces the bold designs and physical appeal of Showa era products, and explains why cafes from those days are attracting young customers.