Yoshiharu Hoshino – Recharging Tourism

In 2015, Japan received a record 19,740,000 foreign visitors. But most visitors go only to Tokyo, Osaka and other famous cities. Yoshiharu Hoshino, who runs a successful hospitality business, is tackling that tendency by advising the government to focus on regional culture and human resources. He has brought fresh vitality to Japan's regions with ideas such as training via hiking, and the use of dialects and moss as tourism resources. What is the source of his creativity?