Episode 4

Shoplifting surges as food prices climb, prompting OneBeyond founder Chris Edwards to get on top of a problem that is costing both him and his shoppers money. Plus, the price-cutting pet food retailer who is using 'Goldilocking' to ensure his pricing strategy is just right and a test to see whether shoppers can taste the difference between discounted products that are past their best before date and supermarket ones that are still in date.