VTM

VTM or Vlaamse Televisie Maatschappij is the main commercial television station in Flanders, the Dutch-speaking north of Belgium and forms part of a network of channels owned by MEDIALAAN (formerly VMMa).

It was launched on February 1, 1989 and quickly became the most popular TV channel in the Flemish part of Belgium. Early programming consisted of local versions of game shows like 'Rad Van Fortuin' (Wheel of Fortune) or 'Waagstuk' (Jeopardy). The channel is also considered to have been instrumental in the rebirth of the local music industry as it was the first TV channel to promote local music through its primetime TV show 'Tien om te zien' (Ten to see), a weekly chart show with only local music productions.

The channel's focus on local music and local versions of international TV formats quickly allowed it to outperform public television in 1989 and the early 90s. Average marketshare went up to over 40% in 1993. Currently VTM is still the Flemish commercial market leader and the 2nd biggest channel in Flanders. It can be received on cable, digital cable, IPTV in Flanders and Belgium and by satellite in Europe.

Parent company MEDIALAAN also operates sister channels, including VTMKzoom (children's), as well as 2BE and JIM, as well as Vitaya. Many programs originally aired on VTM may later rerun on these other channels. The broadcaster also owns two radio stations: Q-music and JOEfm. It also formerly owned the now defunct Radio BemBem. In 2005 there were talks about MEDIALAAN buying the Flemish part of Canal Plus from Telenet but this fell through. In 2006 rumours spread that the RTL Group would buy 50% of MEDIALAAN, but VTM as well as RTL denied those plans.

In 2004, VTM lost its market dominance back to the public broadcaster VRT's flagship channel één. After its big rebrand in 2008 and the latest smaller rebrand in 2012, vtm regained strength with popular shows.

Popular VTM shows

This Season's Shows

Familie
Familie

Familie is a Flemish television soap opera set in Mechelen, Belgium. Created by Herman Verbaet, Fami…

De Kotmadam
De Kotmadam

After having worked for years as a shop assistant, the folksy Jeanne opens her own candy store. To f…

Tegen de Sterren op
Tegen de Sterren op

A group of comedy actors imitates both local and international celebrities and television programs,…

Wat Als?
Wat Als?

What If? is a sketch show. Each sketch begins with a question. Each question begins with "what if".…

Belgium's Got Talent
Belgium's Got Talent

Belgium's Got Talent is a Belgian TV show produced by FremantleMedia and broadcast by RTL-TVI since…

Beste Kijkers
Beste Kijkers

Beste Kijkers (Dear Viewers) is a television program on VTM, which was first broadcast on September…

The Voice van Vlaanderen
The Voice van Vlaanderen

The Voice van Vlaanderen is a Belgian reality singing competition for the Flemish part of Belgium, a…

Alloo bij de Wegpolitie
Alloo bij de Wegpolitie

Every day millions of people drive their cars on public roads, every day thousands are checked and t…

De Zonen van Van As
De Zonen van Van As

Frans Van As is the owner of a company in demolition works but his old age has made him unfit to lea…

De Infiltrant
De Infiltrant

De Infiltrant is a story of scammer Danny Desmedt, who is pressured by two police officers to infilt…

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