Lifetime Real Women (stylized as LrW) is an American digital cable channel which is intended as a complimentary service to the main Lifetime network. It was launched in August 2001, mainly as a response to Lifetime's challenges from the then-launching WE tv and Oxygen networks for the women's cable network market. LRW is available in over 10 million homes via digital cable and AT&T U-verse. The network has a mixture of comedies, dramas, how-to, game shows and reality programming that had once aired or is currently airing on the main Lifetime network, along with imported series with rights held by Lifetime but no carriage due to the main network's current format. LRW also features no original series or films, deferring to Lifetime and LMN. The network is unavailable via satellite; DirecTV carried the network until July 2007. Cable carriage has declined as providers choose instead to carry high definition networks rather than standard definition-only channels such as LRW without original programming.