Universal Kids (FKA Sprout, PBS Kids Sprout) is an independent American digital cable and satellite television network that is owned by the NBC Universal Cable subsidiary of NBC Universal. It replaced the PBS Kids channel on some cable and satellite providers. The network, which also maintains a complimentary video-on-demand (VOD) service and website, features a mix of children's programs acquired from the Public Broadcasting Service (PBS) and original programming exclusive to the network, which is aimed at preschoolers and their families. The network's live programming and wraparound segments are produced at NBC Studios at 30 Rockefeller Plaza in New York City. As of February 2015, Sprout is available to approximately 58 million pay television households (49.8% of households with television) in the United States.