Bravo is a Canadian English-language discretionary specialty channel owned by Rogers Sports & Media, with its name licensed from the U.S cable network owned by Comcast's NBCUniversal. The channel primally airs reality and lifestyle series targeted at 25-to-54-year-old women.
The channel launched on October 17, 1997 as OLN (Outdoor Life Network), and was originally dedicated to factual-based adventure and outdoors programming. It was owned in a joint venture between Rogers, Baton Broadcasting, and the U.S. Outdoor Life Network (owned by Comcast); with the brand licensed from the owners of Outdoor Life magazine. Rogers took sole ownership of the channel in 2008.
By the 2010s, with OLN in the U.S. having since abandoned its original format in favour of becoming a sports channel (Versus, later NBCSN), and the repeal of the CRTC's genre protection rules, OLN had drifted towards becoming a generalist, men's interest channel, with most of its schedule devoted to reality television series and other Rogers library programming.
The channel would adopt its current name on September 1, 2024, as part of a brand licensing and programming agreement with NBCUniversal.
