Chiller is a 24-hour American cable and satellite television channel specializing in horror, thriller and suspense programming. As of February 2015, 38,820,000 American households (33.4% of households with television) received Chiller. On January 12, 2007, NBC Universal announced its intent to launch Chiller on March 1, dedicated to films and television shows related to the horror genre. The company also stated that, aside from their own content, Chiller would feature content from competing film studios, including Lionsgate, Sony, Warner Bros., and 20th Century Fox.
In February 2007, The 101, channel 101 on DirecTV, aired a "preview" of Chiller, featuring the pilot episodes of Twin Peaks and American Gothic, as well as various horror movies and programs. Sleuth, NBC/Universal's mystery-themed network, aired a fourteen-hour movie marathon entitled "Chiller On Sleuth" to promote the launch of Chiller. The channel officially launched at 6:00 am Eastern/5:00 am Central on March 1. After a brief introduction to the channel, Chiller aired its first program, The New Alfred Hitchcock Presents.