CITV (short for Children's ITV) was a British television channel from ITV Digital Channels Ltd, a division of ITV plc. It broadcast content from the CITV archive and acquisitions, every day. Children's ITV launched on 3 January 1983, as a late afternoon programming block on the ITV network. It replaced the earlier Watch It! branding and introduced networked in-vision continuity links between programmes. These links were originally pre-recorded from a small London studio, up until 1987 when Central won the contract to produce live links from their Birmingham studios. In 2004, presentation of CITV was relocated to Granada Television in Manchester, which saw the demise of in-vision continuity. Nine years later, operations had moved to MediaCityUK in Salford.
In 2006, CITV launched as a channel in its own right. In 2023 the channel closed with programming blocks airing on ITV2 every morning and a new streaming service replacing the linear channel called ITVX Kids.