Danny Andrews found fame on BBC Three documentary Baby Faced Bodybuilders.
His passion for fish and rice cakes amused viewers of the show, with the 16-year-old quickly becoming an internet sensation. While many giggled at the gym buff's unusual food habits a decade ago, he seems to have had the last laugh.
You wouldn't recognise the fitness fan 13 years on as he's absolutely ripped.
Prior to participating in a Mr Cumbria bodybuilding competition in 2006, Danny uttered the infamous lines to BBC camera crew.
He said: "Eight o'clock in the morning I'll have fish and a rice cake.
"At 10 o'clock, I'll have fish. At 12 o'clock, I'll have fish and a rice cake.
"At two o'clock, I'll have fish. At four o'clock – just before I train – I'll have fish and a rice cake.
"I'll train, I'll have me fish.
"I'll come home, have some more fish, with a rice cake, and then have some more fish before I go to bed."
This barmy food plan was what earned Danny the title "Fish and Rice Cake guy".
And even though the show aired more than a decade ago, the fitness fan still gets comments about his TV appearance.