Siddy Holloway was born in Iceland and moved to the UK in 2010 to train as an actress at University. A lover of London history and forgotten stories, she joined the London Transport Museum in 2015.
In her time at the London Transport Museum, she co-developed all the Hidden London tours, co-authored the book Hidden London: Discovering the Forgotten Underground, published in 2019 and was a key team member behind the award-winning Hidden London exhibition. She also manages the Hidden London guide team and is always hunting for new exciting sites to turn into public tours.
During the Covid-19 pandemic, Siddy started the popular YouTube series Hidden London Hangouts with her co-hosts Chris, Laura and Alex, as well as created the very popular Hidden London virtual tours. Filming a documentary series like the Secrets of the London Underground has been a dream of hers for many years and she says she is "so excited to bring the audience to extraordinary spaces and take them on this fascinating journey of discovery" with the brilliant Tim Dunn.
In her spare time, Siddy is an avid long-distance runner, loves to travel and cook, desperately wants to get a dog and does voiceover work for film and television.
