I am an owner and ECD of Campaign Edge, a creative advertising agency with offices in Sydney, Melbourne, Brisbane and Darwin. With over 25 years experience in the marketing industry, I have worked on almost every major Australian brand, winning awards along the way. As well as consumer brands, I have a strong background in social and political marketing.
Most recently I was Creative Director for the ALP for 2022 Federal election win, as well as the 2015, 2017 and 2020 Queensland election wins as well as the 2016 and 2020 NT election wins and the 2016 and 2020 ACT election wins.
I live in the interwebz and have an indepth and comprehensive understanding of social marketing. I write for a range of publications, and also appear regularly on ABC's Gruen, Channel 7's Sunrise and The Latest.I am also a popular Keynote Speaker on a range of topics and can facilitate engaging and instructive staff training activities.
My first book 'The Hard Sell' (MUP) was published in 2014. I was a contributing author to Mothermorphosis (MUP 2015) and Change! Combining Analytic Approaches with Street Wisdom (ANU 2015)
