Sir Julien was born in Atlanta, Georgia, where he grew up in an environment that prioritized education. Known as the "dot connector" in his social circles, Julien founded his own Gen-Z-led digital marketing and brand management company, Viral Management, while still in high school. Alongside his close friend Nasir Dean, the son of Swizz Beatz, he organized sessions with major artists such as Trippie Redd, Lil Yachty, and Rick Ross, earning recognition in the musicindustry. With aspirations of becoming a modernized music mogul with a Gen-Z twist, Julien is determined to make his mark in the industry. He is a formidable presence, forging his own path to industry dominance while uplifting the talent around him.
