The award-winning comedy, which first launched on BBC Three in 2017, returns to investigate how the influencer industry has been changed by an unprecedented pandemic.
Struggling documentary-maker Liam Williams teams up once again with online talent agent, and self-professed 'influencer tsar' James Wirm (Tim Key) to find out what it takes to become a successful influencer in a post-pandemic world.
Hoping that what he learns can help him attract a younger audience for his politically charged passion project - a time-travel movie called Squad Coals - Liam undertakes a series of challenges, including helping a greasy spoon appeal to hip Instagrammers, saving a struggling art gallery with a TikTok exhibition, and commentating on a huge YouTuber boxing match.
But as Liam proceeds with his tasks, he is distracted by the cosy relationship developing between Wirm and the government's new Minister for Influencers, Mungo Slate (Graham Dickson), as well as rumours of a scandal involving a TikTok mega-star and senior British politician.
