In this documentary series, Todd Sampson delves into the global issue of body dissatisfaction and the heavy impact it has on a society that is more vulnerable than ever.
In a world infiltrated with advertising and reliant on social media, body images are constantly being compared, causing unhappiness between people and their appearance.
"We wanted to explore why we are all so dissatisfied with our bodies and what can we do about it?" Todd Sampson told 10 play.
"There's no questioning advertising's role in perpetuating the beauty ideal, but then amplify that with social media and it's incredibly powerful. We have a television in our pocket that we use in the majority of our waking hour, so it has a huge impact and I guess part of the reason to do this film was I have first-hand experience in advertising. I've been there, I worked in the industry, I understand it."
Todd begins the series with a moment where he asks a group of kids a few confronting questions, such as "Would you rather be fat, or sick?" and "Would you rather be beautiful, or smart?"
