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Season 11 - Episode Guide

Episodes

Fish Food

Episode: 11x01 | Airdate: Oct 14, 2015

Fish Food
Ambitious entrepreneurs start their fight for a life-changing investment. Their first task is transforming fish from the market into something for hungry Londoners.

Advertising - Cactus Shampoo

Episode: 11x02 | Airdate: Mar 13, 2011

Advertising - Cactus Shampoo
The candidates are summoned to the Barbican Conservatory, where Lord Sugar tells them that they must create a new shampoo brand.

Cross-Channel Discount Buying

Episode: 11x03 | Airdate: Oct 21, 2015

Cross-Channel Discount Buying
For the candidates it's an abrupt end to their day off as Lord Sugar sends instructions to pack a bag and head to the tunnels underneath Dover Castle.

Pet Show

Episode: 11x04 | Airdate: Oct 28, 2015

Pet Show
Lord Sugar instructs the candidates to tap into one of the UK's biggest markets - pet products. When both teams try to sell the same products, it's a dog-eat-dog battle.

Children's Book

Episode: 11x05 | Airdate: Nov 4, 2015

Children's Book
Lord Sugar sets the candidates a surprising task - write and design a children's book, and record an accompanying CD, before selling it to London's bookshops.

Handy Man

Episode: 11x06 | Airdate: Nov 11, 2015

Handy Man
Lord Sugar asks the teams to set up and run handyman businesses. The teams set to work offering cleaning, gardening and DIY services to large and small clients alike.

Discount Store

Episode: 11x07 | Airdate: Nov 18, 2015

Discount Store
Lord Sugar challenges the candidates to open a discount store and, in two days, turn products into profit.

Party Planning

Episode: 11x08 | Airdate: Nov 25, 2015

Party Planning

It's week eight and the candidates are taken back in time to the Museum of Childhood. Lord Sugar instructs the teams to become party planners, with just two days to set up and host a children's party for some high-spending clients.

With a £2,000 budget, the candidates must throw an event to remember, keeping an eye on profits but also pleasing the punters. Contending with tricky teens and hard-to-please parents, both teams have a challenge on their hands.

For one project manager it's a dream gig. But with grand plans for the teens to have a blast, it's not long before a massive oversight threatens to derail their task completely. Elsewhere on the team there's a party pooper, as one candidate's attempts to keep a tight rein on the budget risk spoiling the day for the birthday girl.

On the other team, efforts to make merry with the kids fall flat when an overzealous double act lead a lacklustre assault course. Things go from bad to worse with a mix up over the birthday cake and a blunder with the party gifts. Faced with disgruntled customers, the blame game starts and the party falls flat.

As the figures are added up and the profits announced, in the boardroom it's a celebration for some. For the losers, an indignant Lord Sugar takes an unprecedented step, and for someone the party is most definitely over.

Property Agents

Episode: 11x09 | Airdate: Dec 2, 2015

Property Agents
Lord Sugar throws the teams into the London property market to sell mid-range and high-end properties to the city's most discerning buyers.

Health Snack

Episode: 11x10 | Airdate: Dec 9, 2015

Health Snack

The eight remaining contestants are tasked with creating a new health food snack that they have to pitch to three major retailers. The teams are given two days to come up with the snack and then compete for orders.

The Final Five

Episode: 11x11 | Airdate: Dec 9, 2015

The Final Five

A profile of the remaining five candidates with a look into each of their backgrounds and analysis from Lord Sugar's aides.

Interviews

Episode: 11x12 | Airdate: Dec 16, 2015

Interviews

The remaining candidates have just 24 hours to brush off their business plans and face the interview process with four of Alan's most trusted advisors - Claude Littner, Claudine Collins, Mike Soutar and Linda Plant.

Why I Fired Them

Episode: 11x13 | Airdate: Dec 16, 2015

Why I Fired Them

Lord Sugar takes a look at the best and worst of this years tasks with insider analysis from advisors Karren Brady and Claude Littner.

The Final and You're Hired

Episode: 11x14 | Airdate: Dec 20, 2015 (120 min)

The Final and You're Hired

The final task involves the last two candidates creating and unveiling their own brand in front of industry insiders in only a few days. The candidates are allowed to bring back past candidates to help them net the £250,000 investment. Lord Sugar finally announces the winner of the series and his next business partner. Jack Dee is then joined by the contestants from tonight's show and Lord Sugar to discuss the winner's journey and the rest of the series.

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