Season 19 - Episode Guide

Episodes

Austria Tours

Episode: 19x01 | Airdate: Jan 30, 2025

Austria Tours

For their first task, Lord Sugar's candidates are sent to Austria to sell and run Alpine tours. Poor sales and bullish negotiations mean it's auf Wiedersehen for one candidate.

Virtual Pop Star

Episode: 19x02 | Airdate: Feb 6, 2025

Virtual Pop Star

The candidates create a new virtual pop star and music video before pitching for sponsorship. Dodgy design and mediocre music leads to one candidate being declared a flop.

Discount Buying

Episode: 19x03 | Airdate: Feb 13, 2025

Discount Buying

It's week three, and the candidates are sent to Shakespeare's birthplace, Stratford-upon-Avon, to secure nine items. After a comedy of errors, tragedy strikes for one candidate.

Easter Eggs

Episode: 19x05 | Airdate: Feb 27, 2025

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The teams must create a new chocolate Easter egg to sell to industry buyers, but faults with flavours and scrambled branding lead Lord Sugar to crack down on another candidate.

Turkey Corporate Hospitality

Episode: 19x06 | Airdate: Mar 6, 2025

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The candidates jet off to breathtaking Türkiye to run corporate away-day experiences. Prioritising profit and substandard service result in another candidate being fired.

Kids' Banking

Episode: 19x07 | Airdate: Mar 13, 2025

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The teams design a kids' banking app and accompanying money box to pitch to industry experts, but an absence of education and disjointed designs lead to one candidate being fired.

Hot Sauce

Episode: 19x08 | Airdate: Mar 20, 2025

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This week, candidates create and advertise their own hot sauce to pitch to experts. Basic branding, absurd adverts and critical errors lead to a shock result in the boardroom.

TV Selling

Episode: 19x09 | Airdate: Mar 27, 2025

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It's the return of the iconic TV shopping task, where candidates select products before selling live to the nation on one of the country's leading shopping channels.

Fashion

Episode: 19x10 | Airdate: Apr 3, 2025

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The candidates launch an environmentally conscious fashion brand, but after risky style choices and run-of-the-mill designs, another candidate is sent packing.

Interviews

Episode: 19x11 | Airdate: Apr 10, 2025

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Week eleven, familiar faces return to do a deep dive into the business plans of the final five. The pressure is on as naive numbers and preposterous plans are revealed.

The Final

Episode: 19x12 | Airdate: Apr 17, 2025

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